Category Archives: Book Reviews

Case Study: 3M New Product Development

Posted on December 22, 2010 by corpentrepreneur

Year: 1996-97 Goal: The New Product Development team for the surgical-medical markets division had to come up successful product ideas and effective positioning. Success  was crucial because the fate of the entire division depended on it. Result: Using a new … Continue reading →

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Summary of book “Innovate with Influence” by Steve Todd

Posted on December 21, 2010 by corpentrepreneur

The author starts of the book speaking about the personal brand that individuals who want to work, create business or want to choose any professional career has to create just so to differentiate themselves from the crowd and create a … Continue reading →

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Grow from Within: Mastering Corporate Entrepreneurship and Innovation By: Robert Wolcott & Michael Lippitz

Posted on December 21, 2010 by corpentrepreneur

In today’s rapidity growing globalized marketplace, competition can come from unexpected places. In order for companies to remain competitive in this marketplace, they must create internal entrepreneurial capabilities. “Enabling the entrepreneurial capabilities of a company’s people is the most powerful … Continue reading →

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Who Says Elephants Can’t Dance – Louis Gerstner Jr.

Posted on December 21, 2010 by corpentrepreneur

Who Says Elephants Can’t Dance? talks about IBM’s extraordinary turnaround led by Louis Gerstner, the chairman and CEO of IBM from 1993 to 2002. Since Gerstner wrote this book himself, it gives the reader a more personal glimpse into his … Continue reading →

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“Who Says Elephants Can’t Dance” By: Louis Gerstner Jr.

Posted on December 21, 2010 by corpentrepreneur

In 1993 the IBM company was in shambles. IBM was bleeding money dues to there insular corporate culture and just them falling prey to small companies that would make similar products that were both better, fast, and cost far less … Continue reading →

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Grow from Within: Mastering Corporate Entrepreneurship and Innovation – Robert C. Wolcott and Michael J. Lippitz

Posted on December 18, 2010 by corpentrepreneur

This particular book by Robert Wolcott and Michael J. Lippitz contains a wealth of information for the identification, fruition and analyzation of a corporate entrepreneurship venture. As opposed to trying to evaluate the book as a whole, I will identify … Continue reading →

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